Being a Better Solution Provider
Companies already have plenty of people trying to sell to them, and you probably have some sales fatigue as well, I know I certainly do. Everywhere you go online or in-person there are advertisements, no matter where you look. How do you break through sales fatigue? Stop selling products and start selling solutions.
If all I tried to do was sell pieces of metal to my customers, I would just be another face in the crowd. Instead, I made myself a solution to their problems. Better customer relations do not come from the lowest price. My clients come to me tired of dealing with low-quality products, overseas shipping, and poor customer service. By solving all of these issues, I am able to create a product that I am proud of and can charge premium for it.
No matter what kind of business you are in, you have the opportunity to bring the same concept to your business. Anyone can create a product, only you have the ability to be the solution to your clients’ problems. Once you’ve shown your client what you can do, use it as an opportunity to cement your relationship and improve customer relations.
In the global marketplace, manufacturers are not unique. There is always someone who can do it faster and cheaper than you. To remain at the top of your field, you need to see things differently. Being a provider of solutions gives you something to make your business the one and only choice for your customers.